Online markting is your key to long term success.
We help you to build your branding through the proper activities in your industry and improve your internet presence.
Following are some of the components that we work with,for online marketing:
Online AdvertisingWith online advertising, you can purchase space for your promotional messaging or banner ads. Examples of places where your ad can appear include search engine results pages, online classifieds, social networking websites and advertising networks.
Online advertising offers the advantage of speed: you can quickly publish a promotional message and receive instant feedback on the number of times your ad has been viewed and clicked, depending on the purchase model you've agreed to. Common cost models for this type of advertising are Cost Per Mille (also called Cost Per Thousand), Cost Per Visitor, Cost Per View and Cost Per Click. Access to such data gives you the ability to alter your strategy, if need be, in order to effectively drive traffic in your direction. If you set up tracking mechanisms within the code of your website, you can also track which advertising platforms convert the most visitors into sales or desired actions.
Media sharingPhoto and video sharing websites can allow you to spread content about your brand online at no cost. You can take advantage of these types of media-sharing sites to directly advertise your business or to drive traffic to your website. By posting a video about your services, you can potentially generate new customers as you engage with existing ones.
Social NetworkingGeneral topic platforms like Facebook and Twitter can help you build a network of contacts and engage with your existing clients. Other websites focus on specific topics or segments, like LinkedIn which focuses on professional networking and recruitment for businesses. On most networks, you can run searches for keywords related to your product or service to find questions to which you can respond. This will give your name and your expertise more exposure. It's also important to remember that social networking statistics, such as the number of friends, followers or fans you have, have an increasing impact on search engine rankings as well.
BloggingCreate a corporate blog (an online journal) and share it with the world. Through your own blog, you can reach your clients to tell them of changes in products or services, get their feedback and gain ideas for better ways of doing business. Again, your clients should be your main focus; tell them how they are getting value for their money, but also provide something useful like your expert advice. Provide a service through your blog that naturally gets shared and attracts traffic. The keywords you use in your blog can also help you get a higher ranking for those words in search engines. This can lead people who don't yet know your business by name to your website.
BrandingCorporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create brand recognition. It is a type of family branding or umbrella brand. Disney, for example, includes the word "Disney" in the name of many of its products; other examples include IBM and Heinz. This strategy contrasts with individual product branding, where each product has a unique brand name and the corporate name is not promoted to the consumer
Search Engine OptimizationIf you have an online presence, make sure people can find you. Learn how to use the right keywords, in the right places on your website, so that interested consumers can find you on search engines. Use incoming links (get other websites to link to yours) in order to rank higher. To get higher rankings, especially for local businesses, ensure your name, address, and phone number is displayed prominently on your website and that it matches what is in other online directories and listings.
Email MarketingSending emails to clients and others who agree to receive information from you is a useful way to keep them informed of new developments in your business, while reminding them of your existence. They may appreciate emails if you include interesting offers, discounts, or helpful tips. Remember, people are busy, and most of your email may not get opened. You can track what kinds of email gets read by using email marketing software. Don't forget to check your inbox regularly; most clients expect some form of response within 24 hours. Also, be sure to give your clients an option to unsubscribe from your emails if they no longer want to receive them. Read More ......